Question 5. How did you attract/address your audience?

Prior to creating my magazine, I carried out a questionnaire on 30 people from my target audience to give me guidance as to the kind of thing people would expect from the magazine i.e. colour scheme. I used the information from the results of the questionnaire to influence and help plan my production. Using the results, I was able to choose factors that would attract and appeal to my target audience.


The image I used on the front cover would attract most people in my target audience, as it represents the genre of the magazine and by using a female, it is more likely to appeal to both genders. By using direct mode of address, the image creates an automatic interaction with the reader.

When choosing coverlines to add to the front cover, I chose ones that would be appealing to my target audience. Festivals are extremely popular within the younger generations at the present, which is why I chose to have 'this years hottest festivals' featured on the front cover. By having 'big names' on the front cover, more people are likely to pick up the magazine as they'll want to read about them and find out the gossip inside. Having a competition on the cover will also attract people, as most people love being in with the chance of winning a good prize.


I have continued the colour scheme throughout the contents page, and used images that relate to the genre of music and the featured articles. 


I have used a large image on one half of the double page spread, as images attract people, and by using the guitar as a prop, as in the image on the front cover, it reinforces the genre of music to  the readers. The interview features the sort of topics my target audience would be interested in, such as upcoming music from Kasia, which festivals she will be playing at during the summer, and a few facts about her background.


I have used basic fonts throughout my magazine, sticking with similar colours. This ensures it is easy to read, and that the magazine looks neat and uncluttered. Also, by using basic typography, the magazine remains gender neutral.