Question 3. What kind of media institution might distribute your media product and why?

The type of media institution that may distribute my music magazine is Bauer Media. They are a division of the Bauer Media Group, which is Europe's largest privately owned publishing group. Bauer Media Group currently offers over 300 magazines in 15 countries, as well as TV and radio stations, and online.
( www.bauermedia.co.uk / www.bauermedia.com )

Bauer Media produces two of the UK's most popular music magazines: Q and Kerrang! as well as other popular non-music magazines such as heat, GRAZIA and FHM. All of these magazines are popular and successful magazines, which is one of the reasons I would choose Bauer Media as the institution to distribute my magazine.

I think there would definitely be a gap in the market within Bauer Media for MYL, as the two popular music magazines they currently distribute (Q and Kerrang!) are listed under the 'Men's Entertainment' section along with Empire and Mojo. As the target audience for my magazine is unisex, this gap in the market would benefit my magazine. 

My magazine would fill a gap in the current market of Indie music magazines. It is for a younger generation, both male and female, and is up to date with the current world of music, however unlike most other music magazines on the market, it is not of a 'rock' genre. Whilst I was researching music magazines, I did find that most of the magazines that are currently on the market have a tendency of focusing on rock music.

If Bauer were to distribute MYL, I would choose to distribute it to shops within cities and towns that accommodate colleges, universities and busy town centres - places with a high population of 16 - 30 year olds. I feel this would work best as these areas would be most likely to have the highest clientele. I would also distribute it throughout large chains of supermarkets such as Asda and Tesco, as this would make it available to everybody, especially people that live out of the city centre. I wouldn't choose to distribute my magazine to local village shops and corner shops, as doing this may cause a loss of profit. This is because not many people would choose to go to their local shop for such magazine. 

I would also have an online version of MYL available, and even a facebook and twitter page, as they are two of the most biggest tools for distribution and advertising at the present.